Coco-Gray is a boutique retail and entertainment marketing firm representing consumer goods and Hollywood’s most exciting entertainment properties. Coco-Gray combines industry expertise with innovation and creativity to create world-class licensing programs that are differentiated and achieve success.
Coco-Gray’s Principal, Tassie Anthony, has been a retail marketing specialist for over 13 years, recently founding Coco-Gray to provide full service integrated marketing solutions to content providers, consumer goods companies, brands and IP holders.
Coco-Gray offers clients a rare combination of expertise in marketing, corporate partnerships, product development, retail, licensed merchandise, entertainment campaigns, publicity and sales.
Prior to launching Coco-Gray, Tassie led Retail Marketing with Fox Consumer products, where she developed retailer relationships, locked merchandise and marketing programs with: Walmart, Toys R Us, Walgreens, Sephora, Build A Bear, Macy’s, Sears, Claire’s, Barnes & Noble, Dylan’s Candy, and many more.
Tassie built her retail expertise at both Payless ShoeSource and Sears Holdings Corporate Headquarters. By understanding how retailers, both merchants and marketers work from the inside, she has the unique ability to build and sell in programs that are tailored to deliver superior results.